Chubby

·An attractive 250ML bottle 

that kids love

·Flavours: Banana, Blueberry 

Blast, Green Apple, Iron Blast, 

Red Splash

·Less sugar

·Shelf life: 7 months

·Target Audience:

(i)Children aged 3-12 years

(ii) Adults wanting a thirst 

quencher with minimal calorie intake.

Distribution strategy:

  • Retail Partnerships: Partnering with major retail chains and specialised local retailers
  • In-store promotions and tastings
  • Online presence with social media channels to support the activities in chain stores.
  • In-house design capability that has resulted in the success of the brands globally